Wide-format printing for high-impact marketing

Promote your business by printing quality marketing materials up to 13" x 19" with an HP wide-format printer

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In this article:
Why create your own materials? ›
Materials you can create in-house ›
Wide-format printers: More than just color ›
Print to impress ›
Find a wide-format printer ›
Learn more ›

wide format marketing materials
Your company's marketing materials can make a big splash—without the high print shop price tag! HP wide-format printers can help create a variety of pieces, like borderless brochures, posters, and booklets, right in-house. Boost your marketing message with large, full-color marketing materials in sizes that range from 3" x 5" all the way up to 11" x 17", 12" x 12", and 13" x 19".

Why create your own materials?

HP Officejet 7500A Wide Format e-All-in-One
Wide-format printers, like the HP Officejet 7500A Wide Format e-All-in-One, can help you save money and prevent unwanted leftovers.
Printing your own marketing materials, including business cards, brochures, and flyers, offers a variety of benefits:
•  Savings: Many print shops charge for updating designs or fixing errors. Plus, high per-page costs may sway you to order more than you really need to get bulk savings. Avoid stacks of outdated brochures, old business cards, and other wasted materials by printing your own—and only what you need!
•  Flexibility and convenience: Need a brochure or flyer for a last-minute client meeting? Not a problem when all the necessary resources are right in your office! And, you can transform your business identity whenever you need to, without being stuck with a thousand extra brochures.
•  Impact: When you're in control of your marketing materials, you can reflect the unique qualities and style of your business. Even a one-person business can appear to have the muscle of a dedicated marketing department.

Materials you can create in-house

posters and brochures
Use an HP wide-format printer to create bold, professional-looking posters, brochures, and more!.
With an HP wide-format printer, like those below, you can create big, bold, professional-looking marketing materials—without paying print shop prices.
•  13" x 19" posters: Posters are perfect for trade shows, retail signage, or event marketing.
•  4-fold brochures: Distribute high-quality brochures with full-color photographs detailing your products and services.
•  2-sided 8.5" x 11" booklets: Impress clients and customers with presentation materials or full-color catalogs and coupon books they won't guess were produced in-house.

Wide-format printers: More than just color

accountant with document
HP wide-format printers aren't just for the marketing department! They produce affordable black-and-white documents, too.
Apps circled on an HP Officejet touchscreen
The HP Officejet 7500A Wide Format e-All-in-One offers PC-free print options, like HP ePrint and HP Print Apps.3,4
You don't have to have one printer for marketing materials and one for everyday documents. With an HP wide-format printer, you can get both affordable black-and-white documents and quality color prints from one machine.
Office-ready
•  Wireless printers with networking capabilities mean an entire staff can share one printer.
•  With the ability to print on various paper types and sizes from 3.5" x 5" up to 13" x 19", a wide-format printer is ready for accounting documents, legal briefs, meeting agendas, and marketing materials.
Economical:
•  Many HP printers are ENERGY STAR® qualified, consuming up to 40% less energy than letter-size, color laser printers.1
•  With individual color ink cartridges, you can save money by replacing only the ink cartridges that run out.
•  Get the lowest cost per page with HP Officejets vs. in-class inkjets using HP Officejet inks.2
Efficient:
•  Print from any device with e-mail capabilities when you choose a wide-format printer with HP ePrint.3
•  Use HP Print Apps for printing forms, news, and more—without a PC.4
•  With the HP Officejet 7500A Wide Format e-All-in-One, you can complete print jobs quickly with a 35-sheet automatic document feeder and ISO print speeds up to 10 pages per minute (ppm) black, 7 ppm color.5

How to print to impress

Print properties circled on print screen
Step 3: Click the Properties button to open the Properties dialog box.
Apps circled on an HP Officejet touchscreen
To truly impress, be sure to use Original HP inks, which are scientifically formulated to work with HP paper and HP printers.
It's easy to print different media sizes. These directions are for the HP Officejet 7500A Wide Format e-All-in-One, which can print on media up to 13" x 19":
1. Load the desired paper size into the printer's paper tray.
2. Under the File menu in your software application, click Print. Make sure the printer you want to use is selected.
3. Click the Properties button to open the Properties dialog box (depending on your software application, this option might also be called Properties, Options, Printer Setup, Printer, or Preferences).
4. Choose the Paper/Quality tab to change the paper size, paper source or media type, and quality settings.
5. Click Print or OK to begin printing.
Handy tips
•  Many posters or booklets are printed on heavier paper, which is not ideal for automatic duplexing. For brochures, try printing one side at a time.
•  To truly impress, be sure to use Original HP inks, which are scientifically formulated to work with HP paper and HP printers. This ensures fade resistance, bolder blacks, and more vibrant colors for all your marketing pieces.
•  Looking to add that extra wow-factor? Try borderless printing! This lets you print right to the edge of your posters and marketing materials to get that professional, print shop look.

Find a wide-format printer

HP Officejet 7000 Wide Format Printer
HP Officejet 7000 Wide Format Printer ›
•  Print on media from 3.5" x 5" up to 13" x 19"
•  Built-in Ethernet networking
•  ISO print speeds up to 8 ppm black,7 ppm color5
•  Print professional color documents for up to 40% less per page than letter-size lasers6
HP Officejet 7500A Wide Format e-All-in-One
HP Officejet 7500A Wide Format e-All-in-One ›
•  Print on media from 3" x 5" up to 13" x 19"
•  Built-in wireless networking7
•  ISO print speeds up to 10 ppm black, 7 ppm color5
•  Print professional color documents for up to 40% less per page than letter-size lasers6
•  Use HP ePrint to print from any mobile device with e-mail capabilities3
•  Increase productivity with the 35-page automatic document feeder and HP Print Apps4
wide format paper with Marketsplash call-out
HP Premium Presentation Paper ›
Don't forget wide-format paper! HP offers several large format paper options to give you the best print quality for your wide-format documents, including:
•  HP Brochure Paper, 11" x 17"
•  HP Premium Presentation Paper, 11" x 17"
•  HP Premium Plus Photo Paper, 13" x 19"
See more HP inkjet paper options at the HP online paper store.
Use the wide-format printer buying guide to compare printers side by side.

Or, see the entire selection of HP printers—many multifunction printers offer wireless networking and Web access in addition to copy, scan, and fax functions.7

Learn more

•  Explore HP's free business templates and images.
•  Learn step-by-step instructions for creating a marketing brochure.
•  Get the inside scoop on saving big with in-house marketing.